About us.

We’re passionate about helping others and knowing about equipment.

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Our Story.

We developed software to streamline valuations management.


Dusty Reynolds was still helming his tech company when he befriended Purple Wave’s founder Aaron McKee during their participation in the Pipeline Entrepreneurs class of 2015. A serial entrepreneur, Dusty had a knack for building successful companies. As Reynolds was approaching a natural transition from his prior venture, he found his interest pique as McKee told him of the challenges Purple Wave was facing.

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Our Values

We are driven by values.

We deal truth.

We’re open, honest and direct.

We value learning.

Only the curious have something to find.

Customer success matters.

Your success is our success.

Do the right thing.

Integrity isn’t optional.