We’re experts in evaluation technologies.

HeavyWorth was founded to ease the pain of lenders who didn’t have time or tools to make reliable judgments about the value of their customers’ collateral and for equipment owners who wanted to be informed before having conversations with their lenders. Our technology allows equipment owners and lenders to make better decisions quicker.

Dusty Reynolds




Dusty is from Hooper, Nebraska. He now lives just west of Omaha in Yutan with his wife Julia and their three kids. When he’s not keeping HeavyWorth moving in the best direction, he enjoys traveling, woodworking and repairing anything his children break. He once worked at a donut shop in college in exchange for only donuts.


Lender Business Development


Glenda was born and raised on a farm outside of Norton, Kansas.  She now lives in Omaha and has one son who lives in Wisconsin. When she’s not familiarizing lenders with HeavyWorth, making sure they have the resources they need to be successful using our platform, she’s spending time with family or enjoying outdoor activities like horseback riding, biking and hiking. She also has a twin sister Sandy with whom she trained horses in high school.

Marabeth Tyler




An Ohio native her whole life, Marabeth grew up in Kirtland and now hails from Defiance. Her family includes husband Brent, six kids and a cat. When she’s not making sure everyone’s heard of HeavyWorth, she enjoys reading, knitting, cooking and everything else that involves her family. She’s also returned to college after many years away from academia.

Brian Nelson


Technical Lead


Brian is originally from Westboro, Missouri, and now lives in Omaha with his wife Kristin. He worked on previous projects with Dusty, Marabeth and Jim and has rejoined the team to lead the technical side of software and app development. When he’s not writing lines of code and keeping developers on the right track, he enjoys golfing, fishing and traveling.

Jim Phillips


Customer Success


A meteorologist in a past life, Jim is originally from Chicago and now lives in Omaha with his wife Carol. When he’s not making sure everyone who uses HeavyWorth has a good experience, he’s enjoying Thai and Indian food while tweeting about the weather. He’s also a craft beer connoisseur who organizes a bar crawl each year for his birthday.


Content Marketing


Aaron grew up farming near Sharon, Kansas. He now lives in Medicine Lodge, Kansas, with his wife Diane and three sons. When he’s not generating content for HeavyWorth, he’s operating his fourth-generation family farm. He’s also a performing songwriter and plays shows and releases records both solo and with the Aaron Traffas Band.